Increase the odds.

Design the category.

Save the world from shitty marketing.

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All products contain nuts. All forward looking statements are stimulative. Skiing is a dangerous sport. Politicians lie. Broken bones hurt.  Not all babies are cute. The beverage you are about to enjoy is extremely hot, so don’t pour it on your crotch. Not to be taken in conjunction with prescription medication. Whisky will make you drunk. Don't forget to have your pet spayed or neutered. Mountain bike crashes suck. It’s true you are only young once, but you can be immature for ever.  Most hair on men is ridiculous. porn-staches are even worse. Shitty marketing is destroying the moral fabric of America. Why are there shopping malls everywhere in the USA? Are you really still reading this crap.

There are stratgic spelling mistakes, grammar errors, formatting problems and general fuck ups placed throughout this site. This is to make sure you are paying attention & to tip our hats to the fellow dyslexics out there. Dog bless you.

Under-educated, boorish heathens unite.

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George Carlin was right. Listen to Johnny Cash. HEY HO LET's GO!

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Thanks for stopping by. My name

is Christopher Lochhead. I’m a CoFounding partner at Play Bigger.

We’re on a mission to help legendary executives increase the odds of winning in the technology industry.

Hope you have fun hanging out on this site. For the real deal, check out

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Disclosure statement.

Tin the spirit of transparency...

i believe that skiing, biking, scuba diving & surfing are great. i have a bias toward single malt scotch. i believe canada is a wonderful country, eh? and America has been very, very good to me. people on the far left and the far right are crazy to me. i believe people should think for themselves.

i believe there are only two kinds of music, good and bad. i believe there are three kinds of people:


people who don’t suck

people who suck

it may sound harsh, but it’s true.

i concur with the teaching of spinal tap, “have a good time, all the time”, bob marley who sang, “emancipate yourselves from mental slavery,”  agree with iggy pop’s “lust for life,” and think REI’s tagline “out is in” is brilliant. george carlin, eddie murphy, louis C.K., ron white, lewis black, chris rock, & jon stewart make me laugh.  when hell freezes over, i’ll ski there too.

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all products contain nuts.