aspiring to play bigger

in life, business, on mountains and waves.


Thanks for stopping by. I’m a co-founder & partner at Play Bigger Advisors where we are on a mission to help great technology companies define and dominate their market categories. I am also proud to serve on the board of non-profit 1 Life Fully Lived and on the National Council of the World Wildlife Fund (WWF). Am a ski/surf bum,  occasional writer , give a mean speech, and like good whisky.  After, being marketing chief at three public technology companies, I retired as an operating guy in 2006.


Most days I wake up feeling like the luckiest guy in the world. I’m surrounded by family and friends, get to help smart people build great companies, go on fantastic adventures and ride the mountains and waves of Northern California.  At Play Bigger I’m partnered with two legendary guys Dave Peterson and Al Ramadan.


The History


I got lucky the day I was born into a loving family of Scottish heritage in Montreal, Canada. At 18, as the personal computer was taking off I got thrown out of school for being stupid (found out later that I’m Dyslexic). My buddy Jack talked me into starting a company. We named it after a guy we made up - Roger Pierce. In the 25ish years since, I’ve worked with lots of great people, started companies, raised capital, built brands, positioned companies, created new categories, gone public, bought and sold companies, made a lot of friends, a few enemies, shipped new products, crushed competitors, pissed people off, skied tons of vert, learned to surf, gotten de-listed from NASDAQ, lead countless seminars, given hundreds of speeches, appeared on TV, been on magazine covers, traveled 6+ million air miles, fallen in love with Northern California, drank a lot of scotch, experienced the bliss of winning, the pain of failure, and learned how to laugh about the whole thing.


Now i’m partner @ Play Bigger.  We help build legendary companies. We are positioning experts. We help companies achieve dominant, defendable position in market category that matters.


My last operating job was at Mercury Interactive, a $1B software company was acquired by Hewlett Packard in November 2006 for $5B, an approximately 40% premium. The company was the leader in Business Technology Optimization software – now HP is. I joined Mercury as Chief Marketing Officer in 2003 after consulting to the company for over a year. We had a great team who grew the company from approximately $400m to over $1B. From 2001 until 2003 me and a few friends ran a boutique marketing consulting firm and worked with a handful of fantastic clients. I helped start Scient an Internet consulting firm in 1998. We achieved $21M in first year sales, and $156M in our second year becoming one of the fastest growing services companies. Then we blew up and went away like so many of the companies of that era. I joined Vantive, a pioneer in customer relationship management software in 1996 and helped the company grow from $25M in sales to $117M in two years. Vantive was acquired by PeopleSoft, then Oracle bought Peoplesoft. Prior, I was the president of CRM consultant Always an Adventure International.



Disclosure statement.


in the spirit of transparency...


i’m a retired technology marketing guy turned ski bum and strategy advisor. i get paid in cash &/or stock by companies seeking to craft an ass-kicking business/marketing strategy. the work i do is designed to increase the value of the company i’m working with by improving their market position, increasing their sales, and destroying their competition.


from time to time i get paid to give a speech at an industry conference, company kick-off or user conference. i have relationships with several top-tier technology venture capitalists who from time-to-time ask me to serve as an advisor or board member to their companies. when HP purchased Mercury Interactive (where i served as CMO) for $5.5 billion in november of 2006 they became my favorite company of all time. from time-to-time i act as an advisor to HP. if/when i write something about a company that i have advised, i disclose it.


i believe that skiing, biking, scuba diving & surfing are great. i have a bias toward smart, great looking women and single malt scotch. i believe canada is a wonderful country, eh? and America has been very, very good to me. people on the far left and the far right are crazy to me. i believe people should think for themselves. i am not affiliated with any political party or organized religion, however respect the rights of others to do so.


i believe there are only two kinds of music, good and bad. i believe there are three kinds of people:


  1. 1)legends

  2. 2)people who don’t suck

  3. 3)people who suck


it may sound harsh, but it’s true.


i concur with the teaching of spinal tap, “have a good time, all the time”, bob marley who sang, “emancipate yourselves from mental slavery,”  agree with iggy pop’s “lust for life,” and think REI’s tagline “out is in” is brilliant. george carlin, eddie murphy, louis C.K., ron white, lewis black, chris rock, & jon stewart make me laugh.  when hell freezes over, i’ll ski there too.

Legal statement & warnings.


This information is solely for informational purposes. this does not constitute conveyance of any intellectual property rights. LOCHHEAD Enterprises, Inc. has created materials, methodologies, and practices that are proprietary. All intellectual property associated with these works and any derivatives works that come as a result of any client engagement shall remain the property of LOCHHEAD Enterprises, Inc. Point-of-View Marketing, Multiplier Effect, Lightning Strategy are trademarks of LOCHHEAD Enterprises, Inc.


This content may not be reproduced or redistributed, in whole or in part, without the prior written consent of LOCHHEAD Enterprises, Inc.


Additional Warnings (not a complete list):


All products contain nuts. All forward looking statements are stimulative. Skiing is a dangerous sport. Politicians lie. Broken bones hurt.  Not all babies are cute. The beverage you are about to enjoy is extremely hot, so don’t pour it on your crotch. Not to be taken in conjunction with prescription medication. Whisky will make you drunk. Don't forget to have your pet spayed or neutered. Mountain bike crashes suck. It’s true you are only young once, but you can be immature for ever.  Most hair on men is ridiculous. porn-staches are even worse. Shitty marketing is destroying the moral fabric of America. Why are there shopping malls everywhere in the USA? Are you really still reading this crap.


There are stratgic spelling mistakes, grammar errors, formatting problems and general fuck ups placed throughout this site. This is to make sure you are paying attention & to tip our hats to the fellow dyslexics out there. Dog bless you.


Failure to comply with this notice could result in long, expensive lawsuits, an outbreak of zits, hives and/or, but not limited to venereal warts.


People making financial, business, and/or life decisions based on this content do so at their own risk. Not recommended for people who are politically correct, overly sensitive or considered to be uptight. Or who should otherwise have a cocktail and relax.


George Carlin was right. Listen to Johnny Cash. HEY HO LET's GO!


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